(Edmonton, Alberta) – The Center for Financial Services Innovation (CFSI) has recognized Servus Credit Union as one of its 2018 Financial Health Leaders. These are member organizations in CFSI's Financial Health Network that are at the forefront of financial health measurement. At Servus that is about tracking and evaluating Servus Financial FitnessTM—shaping the financial health of members, both on the personal and business banking side.
"It's an honour to be the only Canadian financial organization on CFSI's list of Financial Health Leaders," says Gail Stepanik-Keber, Chief Brand, Digital Banking and Corporate Responsibility Officer at Servus Credit Union. "While our purpose is shaping the financial fitness of our members, we know that we need to be able to measure financial health outcomes."
"We congratulate Servus Credit Union for the work they have completed to qualify for the 2018 Financial Health Leader program within our network, including measuring the financial health of its members” said Darren Easton, Director of Network Engagement, CFSI. “Improving consumer financial health requires collaboration from across the financial services industry, and we believe Servus’ expertise will be an important part of this effort.” CFSI is the United States’ authority on consumer financial health. Its Financial Health Network is made up of financial services, financial technology and other providers who are committed to improving the financial health of citizens.
"While the American consumer is different than the Canadian consumer, the root of financial health is the same," says Stepanik-Keber. "We have partnered with CFSI to bring this acumen into Canada, namely Alberta for Servus members." Servus wants to unlock the behaviours to help consumers plan, save, spend, and borrow in a more impactful way: "There is a lot of emotion at the root of finances," says Stepanik-Keber. "We know that if we can help members with their financial fitness, they'll be able to contribute more to fostering resilient and prosperous communities."