(Calgary, Alberta) – Gravity Espresso & Wine Bar has won $25,000 toward marketing services through a contest presented by Servus Credit Union, and marketing agencies WAX and OMD. The contest was launched following Servus's move into the Inglewood community. It was aimed at supporting Inglewood businesses and giving them the opportunity to tap into marketing resources they may not otherwise be able to.
"We wanted to give something back to the community of Inglewood, which is home to so many unique businesses," says Ellen Hamilton, Servus's Senior Relationship Manager for Business Banking, Calgary Region. "When we told our partners at WAX and OMD, they immediately jumped on board to make the prize more substantial. We're all really excited to work together with Gravity." Together, the team will create and execute a new marketing plan.
Andy Fennell, owner of Gravity Espresso & Wine Bar, admits to only having recently "woken up" to evolved marketing strategies and their advantages. "For someone that grew his brand and business from word of mouth advertising and external write-ups and reviews, this prize means a great deal," he said. "As the owner of a family-run business, I have found it extremely difficult navigating this economy over the past 3 years. I am excited to see what this $25,000 can do for the business."
Work between WAX and Gravity is beginning immediately. “As an independent creative agency, we understand the challenges small businesses face," says Nick Asik, Creative Director at WAX. "We’re looking forward to bringing that knowledge to helping them outsmart, not outspend the competition.”
“OMD is excited to support Servus and their commitment to local communities through the Small Business Contest," says Jason Snider, President at OMD West. "We’re thrilled to contribute our world-class strategic media planning expertise to help Gravity Espresso & Wine Bar discover, reach and inspire new customers.”
More about Gravity Espresso & Wine Bar will be revealed on Servus's social media channels in the weeks to come.
About Servus Credit Union Ltd.
Servus Credit Union is a member-owned financial institution serving members from more than 100 locations in 59 communities. Servus aspires to build a better world – one member at a time – by shaping member financial fitness to help Albertans feel in control, be financially resilient and pursue opportunities.
OMD is a full-service global communications agency specializing in strategic media planning and buying. Underpinned by data-science and an unrelenting desire to understand consumer behavior, our motto of “Better Decisions Faster” seeks to navigate an ever-changing marketing landscape to drive business results for our clients.
WAX is an independent creative agency based in Calgary, Alberta. It was founded in 2005 by president Dan Wright and design director Monique Gamache. Clients include the Prairie Honda Dealers’ Association, Servus Credit Union, Moxie’s Restaurants, AltaLink, The CORE Shopping Centre, Sproule and WCDT. The agency’s Designvertising philosophy gives equal care and attention to both advertising and design to create content that gives audiences a reason to notice, to share and to be compelled to act.